Most Americans assume that water supply is both reliable and plentiful. However, research has shown that with climate change, water supply will become more variable due to salinization of ground water and increased variability in precipitation. Some have argued that rather than focusing on increasing freshwater supply alone, we need also to reduce water demand. Demand-side policy responses to future freshwater variability will benefit from a deeper understanding of public perceptions of water use, which is the focus of this study.
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