Capture planning, which may go by different names at different engineering firms, initially gained popularity in the public sector in the 1990s. Over the past 20 years, it has emerged as a best practice for both public and private sector business development. Essentially, it’s the process of proactively identifying or creating client and project opportunities, assessing the business environment and implementing strategies to win or “capture” business opportunities. Capture planning takes on various guises, but it’s all about leading to success.
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